Accenture, DFKI, and Fraunhofer ISST publish joint white paper

“AI in New Product Development: Connecting Data and Unlocking Knowledge”

Press release /

Artificial Intelligence (AI) is redefining how products are conceived, designed, and brought to market. In a comprehensive joint study, Accenture, the German Research Center for Artificial Intelligence (DFKI), and the Fraunhofer Institute for Software and Systems Engineering ISST explore how AI can accelerate and transform new product development. The white paper outlines a scalable framework for the adoption of AI across engineering domains and disciplines, bridging the gap between isolated pilots and enterprise-wide transformation.

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